With regards to printing and packaging, the specific type of technology used for printing has the potential to impact the efficiency, production cost, and the quality of the overall product. Out of the numerous techniques used for printing, gravure printing, or rotogravure printing (however it is referred to), it possesses the greatest quality as well as the fastest rate of production among its competitors. This specific article will analyze the effectiveness of the gravure technology in the context of B2B businesses, its efficiency for large scale packaging operations, and its ability to maximize productivity.
What is Gravure Press Printing?
Gravure press printing is a rotary printing method whereby a prepared cylinder is inked and used to print an appropriate surface. The rotogravure, as well as any other method of printing like offset, has the ability to fully graduate complete industrial on-demand print runs without abandoning quality. A metal cylinder, after being inked, is brought in contact with the substrate. Covering a range of gravure printing on cellophane, foil, paper, and cellophane makes it suitable for the packaging industry and others as well.
Advantages of Gravure Printing Machines
For B2Bs focused on the packing industry, gravure printing machines come with unique advantages that range from improved productive efficiencies of the gravure printing machines to the quality of the output. Such advantages make the machine a worthwhile investment in the goal of enhancing the entire printing process of the company.
High Print Quality and Precision
Gravure printing machines and Rotogravure press machines are able to provide quality and detail in their prints. Machines of this nature are able to replicate intricate and vivid details, fine colors, and even the smoothest of gradients and colors. This makes them perfect for use in intricate designs in the packing. The color, detail, and the reproduction of complex designs ensures that the end result of any machine is of the best quality.
Ideal for Large Print Runs
Gravure printers operate best in environments with a focus on mass production. The fast operation speeds of Rotogravure printing machines ensures efficient packing in high quantities. For businesses looking to make bulk orders at a reasonable price, this is an effective method. The effectiveness of a gravure printer is best seen in the packing of food and consumer goods and products in bulk to reach large production goals.
Greater Longevity of Prints
The durability of prints is yet another considerable benefit of gravure printing. The engraving on the cylinder has the ability to penetrate the surface enough to guarantee that the ink deposited will take on undreamed-of shapes and patterns. Thus, the gravure printed packaging materials are extremely resistant to fading, scuffing, and smudging, and even the most strenuous of conditions. All policies of an industry that deals with packaging that has to go through multiple stages of handling, storage, and transport can benefit from its gravure printing.
Versatility in Material Compatibility
Gravure presses are all-purpose and can print on a variety of substrates. This quality is especially important in the packaging industry, where substrates can vary immensely. With the use of gravure printing, flexible packages, labels, and even cartons can be printed on paper, film, foil, and other substrates. This capability means that a business can use a single printing technique with different types of packaging and still achieve a good level of consistency in the product line.
Reduced Ink Consumption and Waste
When it comes to ink usage, gravure printing is more efficient than almost any other printing technique. Due to the engravings on the cylinders, more precise and uniform ink substitution is possible, minimizing ink expenditure. Moreover, the meticulousness of the printing minimizes the chances of misprints and waste and is, therefore, more sustainable and economical over time.
Key Industries Benefiting from Gravure Press Printing
Gravure printing is widely used in various industries, especially those requiring high quality packaging for their products. Below are some of the key industries that benefit from this advanced printing technology.
Food and Beverage Packing Processing
As with many other industries, the food and beverage industry is among the largest consumers of gravure printing technology. Packaging in the food industry is more than just a box. It has to be appealing, protect the food, and not register any safety violations. Food gravure presses enable the high quality food packaging to capture the correct and appealing snapshots of food that is artistically done and also makes packaging durable. Snack pouches, beverage pouches, and more can be printed in no time with the precision, speed, and quality that gravure printing is known for.
Pharmaceutical Packaging
Pharmaceutical companies not only use the packaging for branding, but also to protect their sensitive products. With gravure printing, the pharmaceutical industry is able to create highly detailed yet functional printed packaging. Text that is small needs to be printed in compliance with legislation along with fine prints of packaging materials to ensure that any crucial details about the product are able to be read. Lastly, the brilliant prints ensure that the fixture of the packaging is not rigid throughout the shelf life of the product.
Consumer Goods and Electronics
The packaging of consumer goods and electronics is often printed at the high end in order for the product to be visible on store shelves. Gravure printing is focused on high quality prints to enhance a brand’s logo as well as product images and other essential information. Because of the technology’s ability to produce stunning colors and intricate details, it is a preferred option for companies in these industries that want to stand out in their markets.
Textiles and Fashion
Gravure presses are also utilized in the textile industry for printing on fabrics, especially in high fashion and home textiles. Gravure printing enables a high degree of visibility and precision on intricate patterns and designs. With the rapid changes in fashion trends, short-run gravure printing enables businesses to take on the growing demand for stylish and visually attractive textiles.
Kete Group Limited is one of the many companies for which the use of gravure printing technology can prove beneficial. In the case of companies needing to increase the amount of quality packaging produced, gravure presses arrive as a technology that solves their needs. It is advantageous to those who need to produce the packaging in bulk for the food, pharma and consumer goods industries.
Kete Group Limited for example stands to gain operational efficiency and reduce the amount of waste produced by the company if they add to their portfolio the high performance gravure presses. Also, the amount of quality packaging that they can provide to customers increases dramatically. Remaining competitive is a challenge for these companies, but the use of gravure printing can ease the challenge.
Packaging is the final point in the value chain, and that is where gravure presses can add the most value
Due to gravure presses, the printing and packing business is transformed. It is able to produce immaculate quality printing, and manages an impressive record in large volume operations with an exceptional range of materials. Gravure presses really save the day. Manufacturers of food packaging and consumer electronics need versatile options, which gravure pressing can provide.
Conclusion
Cost-effective and powerful, a gravure press is a wonderful option for B2B companies trying to maintain their quality standards as they streamline their packaging processes. This machine’s premium features, along with the entire gravure printing process, will undoubtedly help further develop packaging technology in the years to come.
